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Director Medi-Cal Plan Marketing





Director Medi-Cal Plan Marketing

Location: This position will work a hybrid model (remote and office) in California. The ideal candidate will live within 50 miles of one of our Elevance Health PulsePoint locations in California.

The Director Medi-Cal Plan Marketing is responsible for the planning and direction of specific marketing strategies for Anthem Blue Cross’s Medi-Cal Health Plan in CA.  The Director oversees marketing-related operations such as direct marketing, product development, agency management, marketing research, marketing events, or marketing communications. This position will also provide oversight of health plan growth strategies and retention tactics, and work to ensure alignment with internal collaborative partners. 

How you will make an impact:

  • Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives

  • Ensuring marketing plans within the region meet state contractual requirements

  • Developing and implementing individual health plan Community Relations Strategy 

  • Collaboration in creating robust value added benefits to improve quality outcomes, including member selection and member engagement approach

  • Driving member retention programs 

  • Leads efforts to develop key partnerships that drive innovation and growth 

  • Audits website and relevant vendor relationships – providing oversight and performance management

  • Researches and evaluates competitive activity

  • Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity 

  • Develops and conducts office and field rep training methods

  • Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback 

  • Develops and recommends department operating budgets

  • Secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results

  • In partnership with brand management, responsible for identifying appropriate media opportunities

  • Hires, trains, coaches, counsels and evaluates performance of direct reports 

Minimum Requirements:

  • Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

  • Master's degree preferred. 

  • Experience in working with the Medi-Cal population, including but not limited to seniors, persons with mental or physical disabilities, or individuals who are homeless preferred.

  • Managed Care Health Plan experience preferred.

  • Excellent communication skills (written and verbal) and interpersonal skills strongly preferred.

  • Project management certification preferred 

  • Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

For candidates working in person or remotely in the below locations, the salary* range for this specific position is $133,768.00 - $200,652.00

Locations: California

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company.  The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .

* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.


Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.comfor assistance.

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