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Marketing Acquisition Strategy MBA (Medicare) Intern - Summer 2023

Location:

  • IN, Indianapolis

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Description

Title: Marketing Acquisition Strategy MBA (Medicare) Intern- Summer 2023

Structure: Remote

The  Marketing Acquisition Strategy MBA Intern  will be responsible for working with Acquisition team to identify, develop, and propose strategies and strategic marketing levers that drive innovation to improve lead generation practice.

Primary responsibilities include supporting:

  • Strategy :

    • Partners to define strategic marketing and success criteria for the future, focusing on digital acquisition efforts

    • Translates strategy into defined tactics, programs/projects, priorities, communication plans and timelines

    • Monitors, measures and communicates delivery against business strategic plan and the quality of outcomes

    • Champions breakthrough projects to transform our current business environment into industry leading best practice organization

  • Strategic Marketing :

    • Leads the application of marketing concepts, levers, and operating strategies (brand positioning, brand architecture, competitive assessment, market strategies, consumer segmentation, media planning, trade/consumer promotions, etc.)

    • Evaluates the effectiveness of marketing programs in order to continuously learn from marketing efforts and improve future programs.

Functions OR examples of projects for this role:  

  • Uncovering and leveraging key insights to derive strategic recommendations to target specific segments (i.e., age-ins, switchers)

  • Presentation of strategic recommendations to multiple audiences, stakeholders, and levels

Student Qualifications:

  • Pursuing an MBA with some concentration in Strategic Marketing, Digital Marketing, Consumer Experience or related concepts

  • Students must be authorized to work in the U.S. without future visa sponsorship requirements

  • Ability to work 40 hours per week, 8 hours per day June 5 to August 11

  • Currently enrolled in a program of study at an accredited college/university

Other Criteria for selection include:

  • Possess strong intellectual curiosity and motivated to master analytical skills.

  • Must be a critical thinker capable of producing applied insights and problem-solving

  • Must be a self-starter and quick learner with the desire to learn new tools and techniques

  • Must have structured thinking to synthesize analytic findings (both verbally and written) into actionable strategic recommendations

  • Excellent written, oral and interpersonal communication skills, problem-solving skills, structured and strategic thinking, facilitation skills

  • Ability to participate collaboratively in a team tasked to produce complex analyses on a rigorous schedule.


Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ability@icareerhelp.com for assistance.

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