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Director of Strategic Marketing Planning and Governance


  • IN, Indianapolis
  • Texas, Austin
  • Louisiana, Baton Rouge
  • New Jersey, Iselin
  • Ohio, Seven Hills
  • Georgia, Columbus
  • Ohio, Mason
  • Georgia, Augusta
  • Georgia, Atlanta
  • Kentucky, Louisville
  • Ohio, Columbus
  • Tennessee, Nashville
  • Ohio, Cincinnati
  • Florida, Tampa
  • Kansas, Topeka
  • North Carolina, Winston
  • New Hampshire, Manchester
  • Tennessee, Knoxville
  • NC, Cary
  • Wisconsin, Waukesha
  • Virginia, Chesapeake
  • North Carolina, Cary
  • North Carolina, Cary
  • Wisconsin, Madison
  • Missouri, St. Louis
  • Florida, Miami Lakes
  • Florida, Miami
  • Missouri, Jefferson City
  • Missouri, Columbia
  • Virginia, Ashburn
  • West Virginia, Charleston
  • Virginia, Arlington
  • Florida, Jacksonville
  • Virginia, Alexandria
  • Minnesota, Mendota Heights
  • Minnesota, Gilbert
  • New York, New York City
  • New York, Middletown
  • Michigan, Wixom
  • New York, Latham
  • Michigan, Dearborn
  • Rhode Island, Smithfield
  • Massachusetts, Woburn
  • District of Columbia, Washington
  • New York, Albany
  • District of Columbia, District of Columbia
  • Delaware, Wilmington
  • Pennsylvania, Seven Fields
  • Illinois, Westchester
  • Massachusetts, Bridgewater
  • Illinois, Springfield
  • Massachusetts, Boston
  • Connecticut, Wallingford
  • Massachusetts, Andover
  • Virginia, Roanoke
  • Virginia, Richmond
  • Texas, Houston
  • Connecticut, Rocky Hill
  • Texas, Grand Prairie
  • Illinois, Deerfield
  • Illinois, Chicago
  • Pennsylvania, Hermitage
  • Maryland, Hanover
  • Virginia, Norfolk
  • Maine, South Portland
  • Georgia, Savannah
  • New Jersey, Morristown



Location: Remote, EST States highly preferred

Director of Strategic Marketing Planning and Governance

Responsible for the strategic planning function and governance of Government Business Division marketing.

Through strategic planning, this role supports the design and execution of an effective planning process across the GBD marketing ecosystem that yields assessments, strategies, and marketing plans.  The role supports the development of annual marketing priorities, analysis of marketing plans and the integrated GBD Strategic Marketing Plan.

Through governance, this role leads the governance of Medicare and Medicaid consumer experience and messaging. The goal of this role is to create a single owner/centralized governance model including framework, better alignment, clear R+R, decision-making and synchronization of messaging for our consumers.

Primary duties may include, but are not limited to:

  • Directs operations of planning and governance function which may include development of annual integrated plans, monitoring and reporting.
  • Formulates and oversees short-term and long-term marketing strategies and tactics to grow profitable membership.
  • Leads Strategic Marketing Planning process and execution
    • Develops an effective marketing strategic planning process and timeline, coordinating with marketing leadership and other groups across the organization
    • Project manages the marketing strategic planning process, including establishing all meetings, status updates and associated communications
    • Seeks out feedback via conducting post-mortem discussions, survey, and analysis to continuously improve the process year over year
    • Support the development of marketing priorities and objectives, marketing plan analysis and development of GBD strategic marketing plan
  • Leads Marketing Governance
    • Define, design and deliver a governance model across Medicare
    • Establish forums, agendas, documentation and templates for governance model
    • Manages governance model including agenda, content development, timely communications and tracking of key items/actions
    • Support recommendations to address key issues identified and significant transformation projects/programs
  • Hires, trains, coaches, counsels, and evaluates performance of direct reports.

Minimum Requirements

  • Requires a BA/BS degree and a minimum of 8 years of leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Qualifications

  • Strong strategic marketing planning experience.
  • Experience with Medicaid, Medicare, health care or other highly regulated industries.
  • Ability to work collaboratively across a heavily matrixed organization.
  • Excellent managerial skills.
  • Master’s degree preferred.

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

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