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PMCA Paid Media Director


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Location: Remote

PMCA Paid Media Director

The role is a unique opportunity to shape and define our Paid Media strategies to successfully reach Acquisition objectives. The ideal candidate for this role will be a PPC optimization strategy expert with a focus on consulting. Key areas of focus may include Search Engine Marketing (SEM), Programmatic, Display, Google Ads, Social and Mobile. This role will drive best-in-class improvements for Elevance digital campaigns to deliver against Lines of Business (LOB) objectives through in-depth paid media platform expertise (i.e., Google Ads, Social, programmatic DSPs).

Primary duties may include, but are not limited to:

  • Ensure and align on best-in-class paid media strategies including:
    • Conduct deep data-driven analysis that provide insights and new strategies for increasing result (i.e. analyzing platform account structures)
    • Provide recommendations and create compelling business cases to improve campaign performance
    • Staying up to date on industry best practices, new trends and technologies, and platform updates (i.e. Facebook, Instagram, AdWords, Bing, etc.) to identify test/beta opportunities, new technology and trends
    • Build long term strategy and business case for investments in paid media to drive long term impact for the business
  • Agency Oversight – Platform Deep Dives 
    • Access platforms daily (Google Campaign Manager, SA360, DSPs, etc.) to ensure:
      • Agency day-to-day management on ad campaign set-ups, keyword research, and buildouts, quality scores, ad copywriting reviews and recommendations, bid management, and landing page optimization recommendations for all channels (search, remarketing, etc.)
      • Oversight of campaigns to maximize KPI performance (i.e. CPC, CPA, CTR, etc.) within monthly budgets and constraints
    • Prepare and manage for changes in the media industry
    • Help direct our paid media agency to successfully manage and optimize multiple campaigns and ensure the effective and efficient delivery of goals.
  • Operationalize Paid Media Team
    • Create repeatable processes, workflows, best practice guidelines and playbooks
    • Implement media performance standards and establish process for tracking & measurement of those standards
    • Work cross-functionally within the performance media team and other internal teams, external vendors and key stakeholders across the business on various projects including technical integrations

Minimum Requirements

  • Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Qualifications

  • Master’s degree
  • Hands on experience managing and optimizing within platforms and channel such as: Facebook Ads, Google Marketing Platform, CDPs, Campaign Manager, YouTube campaigns, SEM, DRTV Connected TV, Podcast, and Mobile App Install Campaigns
  • Excellent storytelling and business case development experience, including creating quantifiable “what if” scenarios and distilling media trends and KPIs into a story to sell-in projects and drive improvements
  • Intellectual curiosity, ability to quickly grasp complex concepts, understand products/technologies, and changing market dynamics
  • Detail oriented, with excellent analytical and problem-solving skills, intellectually curious
  • Flexible and adaptable with the ability to thrive when working with fluid priorities and in an ambiguous, heavily matrixed organization
  • Proven track record of working cross-functionally with internal and external teams
  • Ability to balance between excellent strategic skillset and project management skills
  • Experience building high-performing, collaborative and engaged teams
  • Media agency or marketing vendor experience with in-house, client experience
  • Experience with attribution, incrementality, and/or media measurement models (e.g., mixed media models, multi touch attribution models, machine learning algorithms)

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

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