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Manager of Medicaid Plan Marketing


  • WV, Charleston
  • West Virginia, West Virginia



Location: Remote Role with Occasional Travel to Office (1-3 X Per month)

Hours: M- F Standard Operating Hours

Travel: 25% Travel Throughout West Virginia

Position Overview:

Responsible for coordinating and directing the efforts of the Medicaid marketing initiatives. Develops objectives, policies, and programs for marketing activity related membership growth, retention, acquisitions, and business initiatives.

How You Will Make an Impact:

  • Develops short- and long-term marketing and retention strategies and objectives

  • Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals

  • Researches and evaluates competitive activity

  • Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity

  • Develops and conducts office and field rep training methods

  • Oversees the quality control process and procedures

  • Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach

  • Hires, trains, coaches, counsels, and evaluates performance of direct reports

Required Qualifications:

  • Requires a BA/BS degree in a related field and a minimum of 7 years of related experience, including at least 3 years of leadership experience; or any combination of education and experience, which would provide an equivalent background

Preferred Qualifications:

  • West Virginia Residency Preferred

  • MBA Preferred

  • Previous Marketing and Outreach Experience in Healthcare Environment

  • Experience Remotely Managing a marketing team and Marketing efforts

  • Experience Developing and maintaining stakeholder relationships strongly preferred

  • Experience with Medicaid redetermination process experience strongly preferred

  • RFP Experience Preferred

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

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