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Director Medi-Cal Plan Marketing - California





Location: Remote in CA; preferably near Woodland Hills, CA

Build the Possibilities. Make an extraordinary impact.  

The Director of Medi-Cal Plan Marketing is responsible for the planning and direction of specific marketing strategies for Anthem Blue Cross’s Medi-Cal Health Plan in CA.  The Director oversees marketing-related operations such as direct marketing, product development, agency management, marketing research, marketing events, or marketing communications. This position provides oversight of health plan growth strategies and retention tactics, and works to ensure alignment with internal collaborative partners.  

  How you will make an impact:

  • Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
  • Ensuring marketing plans within the region meet state contractual requirements.
  • Developing and implementing individual health plan Community Relations Strategy. 
  • Collaboration in creating robust value added benefits to improve quality outcomes, including member selection and member engagement approach.
  • Driving member retention programs. 
  • Leads efforts to develop key partnerships that drive innovation and growth. 
  • Audits website and relevant vendor relationships – providing oversight and performance management.
  • Researches and evaluates competitive activity.
  • Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity. 
  • Develops and conducts office and field rep training methods.
  • Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback. 
  • Develops and recommends department operating budgets.
  • Secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results.
  • In partnership with brand management, responsible for identifying appropriate media opportunities.
  • Hires, trains, coaches, counsels and evaluates performance of direct reports (15 direct reports).

Minimum Requirements:

  • Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

  • Community engagement experience preferred.
  • Strategy Development and previous management/leadership experience strongly preferred.
  • Experience in working with the Medi-Cal population, including but not limited to seniors, persons with mental or physical disabilities, or individuals who are homeless preferred
  • Managed Care Health Plan experience preferred.
  • Excellent communication skills (written and verbal) and interpersonal skills preferred. 
  • Project management certification preferred.
  • Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

For candidates working in person or remotely in the below locations, the salary* range for this specific position is $133,768.00 - $200,652.00

Locations:  California

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company.  The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .

* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. A Fortune 20 company with a longstanding history in the healthcare industry, we are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2022, has been ranked for five years running as one of the 2023 World’s Most Admired Companies by Fortune magazine, and is a growing Top 20 Fortune 500 Company. To learn more about our company and apply, please visit us at Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

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