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Director Medicaid Plan Marketing - Kentucky


  • KY, Louisville



Location: Remote within 80 miles of Lexington, KY

Build the Possibilities. Make an extraordinary impact.  

Responsible for the planning and direction of less complex, specific marketing strategies for a single functional marketing area.

How you will make an impact:

  • Typically directs operations of a single functional marketing area which may include direct marketing, product development, agency management, marketing research, marketing events, or marketing communications.
  • Directs short and long term marketing strategies and tactics to grow profitable membership.
  • Recommends changes and adjustments to marketing strategies to increase program effectiveness.
  • May prepare presentations regarding marketing and outreach programs for senior management groups.
  • Makes recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work or Marketing feedback.
  • Develops and recommends department operating budgets.
  • Secures approval of objectives, policies and programs for corporate marketing activities, and evaluates and reports results.
  • In partnership with brand management, responsible for identifying appropriate media opportunities.
  • Hires, trains, coaches, counsels and evaluates performance of direct reports.

Minimum Requirements:

  • Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

  • Community outreach experience preferred
  • Medicaid experience preferred
  • Public Relations/Government Relations experience a plus

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact for assistance.

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