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Marketing Director

Location:

  • OH, Mason
  • GA, Atlanta
  • IN, Indianapolis
  • VA, Norfolk

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Description

The Marketing Director is responsible for developing and executing marketing strategies in two or more functional marketing areas (marketing communications, marketing events, product development, or marketing research).

Primary duties may include, but are not limited to:

  • Formulates short and long term marketing strategies to grow profitable membership.
  • Ensures the marketing strategy aligns with the enterprise-wide strategy.
  • Builds market-specific, product-marketing plans.
  • Makes recommendations on product pricing assessment and serves as a single point of contact on marketing issues and resolution.
  • Partner closely with internal partners to deliver a seamless engagement experience for our members through broad-channel communication plans that drive results and are aligned with brand voice
  • Develop business cases to drive adoption of marketing campaign recommendations.

Minimum Qualifications:

  • Requires a BA/BS degree and a minimum of 8 years of experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Qualifications

  • Experience working with the Medicare population building member-facing marketing strategies
  • Expert knowledge of digital and direct marketing channels and best practices, including the development of end-to-end member communications.
  • Ability to leverage strong critical thinking and analytics to develop data-driven strategies and evaluate performance.
  • Strong presentation skills, as well as the ability to visually represent complex ideas in a simplified way, including experience presenting and leading business partners through the development of member communications
  • Experience working within a highly regulated environment (CMS/DOI) that requires following extensive legal and federal regulatory requirements.

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.

We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ability@icareerhelp.com for assistance.

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