This position could primarily be remote, but proximity to an Elevance Health major office (pulse point) is a plus. Elevance Health supports a hybrid workplace model with pulse point sites used for collaboration, community, and connection.
The Marketing Account Manager Sr. is responsible for partnering with business and cross functional areas to identify and implement medium to large-scale campaigns that support achievement of complex unit or corporate goals.
How You Will Make an Impact
Primary duties may include, but are not limited to:
Consults with business to determine key communication initiatives and prioritize based on Enterprise, Business Unit and Shared Services goals.
Defines the communications strategy ensuring initiatives are measurable and aligned with business goals prior to engaging creative teams or partners to develop materials.
Owns budget, establishes success metrics, tracks ROI on initiatives, evaluates effectiveness, and identifies opportunities to optimize campaigns.
Collects data sources, chooses vendors, and manages infrastructure to activate the strategy behind all initiatives.
Reports on initiative progress. Collects information, plans a course of action, develops the creative brief, and reviews/approves overall concepts.
Serves as the primary point of contact for creative, media and automated outreach vendors executing their campaigns.
Collects information, plans a course of action, develops the creative brief, and reviews/approves overall concepts.
Serves as primary stakeholder for creative, ensuring content is on message, aligns with strategy, and is actionable and trackable.
Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities and Experiences:
Managed care experience and data analytics experience preferred.
Strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Experience with Tableau and Workfront are a plus.
Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Be part of an Extraordinary Team
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.
We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact email@example.com for assistance.