Description

Location: New York City; This position will take part in Elevance Health's hybrid work model which includes remote work and 1-2 days in-office work per week.

The Public Relations Manager is a key role responsible for developing and executing comprehensive public relations strategies to enhance the organization's reputation and promote its initiatives within the state of New York. This position requires strong communication skills, strategic thinking, and the ability to collaborate effectively with internal and external stakeholders. The PR Manager will be responsible for managing media relations, coordinating public relations campaigns, and ensuring consistent messaging across all communication channels.

How You Will Make an Impact

Primary duties may include, but are not limited to:

Develop and Implement PR Strategies: Create and execute strategic PR plans to enhance the organization's reputation and promote its initiatives in the state of New York. Align PR strategies with the organization's goals and objectives.
Media Relations: Build and maintain strong relationships with local and state-level media outlets, journalists, and influencers in New York. Proactively engage with the media to secure positive coverage and manage media inquiries effectively.
Public Relations Campaigns: Develop and manage integrated public relations campaigns to raise awareness and generate interest in the organization's activities, programs, and events within New York. Coordinate PR efforts with marketing and communications teams.
Thought Leadership and Executive Visibility: Develop and implement thought leadership strategies to position key executives as industry experts and spokespersons within the state of New York. Identify speaking opportunities, media interviews, and article placements to enhance executive visibility.
Crisis Communication: Serve as a key point of contact for managing crisis communication in the state of New York. Develop protocols and strategies to ensure timely and effective response to any potential crises or negative situations.
Stakeholder Engagement: Collaborate with internal teams, government agencies, community partners, and other stakeholders to identify and pursue joint PR opportunities and partnerships within New York. Foster positive relationships to enhance the organization's reputation.
Content Development: Create compelling press releases, media kits, speeches, articles, and other communication materials to support PR initiatives within New York. Ensure consistent messaging and brand representation.
Monitoring and Measurement: Monitor media coverage and PR campaign performance within New York. Track and analyze relevant metrics to measure the impact and effectiveness of PR efforts. Provide regular reports and recommendations for improvement.

Minimum Requirements:

Requires a BA/BS degree in Public Relations, Journalism, Communications or related area; 7 years of related experience; or any combination of education and experience, which would provide an equivalent background.
At least 5 years of experience in public relations, with a focus on media relations and strategic communications.

Preferred Skills, Capabilities, and Experiences:

Strong network and relationships with media outlets and journalists in New York.
Experience in public relations within healthcare, government or nonprofit sector.
Familiarity with New York state government policies and regulations.
Experience in crisis communication and issues management.
Proficiency in using digital media platforms and social media for PR purposes.
Proven track record in developing and implementing successful PR strategies and campaigns.
Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.
Ability to work in a fast-paced environment, managing multiple projects and deadlines.
Proficiency in media monitoring and PR measurement tools.
Strong organizational and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

For candidates working in person or remotely in the below location, the salary* range for this specific position is $99,936 to $137,412

Location: New York City, NY

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .

* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Be part of an Extraordinary Team

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. A Fortune 20 company with a longstanding history in the healthcare industry, we are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy, providing various levels of flexibility while also ensuring that associates have opportunities to connect in-person. Unless in a designated virtual-eligible role and specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health has been named as a Fortune Great Place To Work in 2022, has been ranked for five years running as one of the 2023 World’s Most Admired Companies by Fortune magazine, and is a growing Top 20 Fortune 500 Company. To learn more about our company and apply, please visit us at careers.ElevanceHealth.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ability@icareerhelp.com for assistance.